How to sell Central PA to a Job Prospect
As we all reflect on the passing year, I can’t help but think about my accomplishments as a human resource professional, and the amazing talent we have added to our team. As I’ve been flipping through the recruiting files, I noticed how many of our new talents have come from outside the Central PA area. This fact caused me to ponder what drew these creative experts to our humble abode (besides the amazing HR director at JPL). As we are constantly expanding our quest to find outstanding team members, it is important to understand what selling points we can leverage to bring more talent to our market.
I sought out some of our recent transplants to get their take on Central PA. I thought I would share some of their responses in the hope they may be useful when you are trying to encourage talent to leap across the relocation abyss.
1- Geographical advantage. A Former Californian noted that he missed four seasons, snow (give that one good winter and I’m sure he’ll change his mind), and mountains.
2- Safe and secure. A Former New Yorker noted that she was won over when her new neighbors laughed at her when she installed an alarm system in her new home.
3- A little something for everyone. A Former New Jersey native said she enjoyed the diversity in attractions. She loves visiting City Island, walking across the bridge, attending sporting events. She also brought up one of my favorite aspects, the variety of ethnic restaurants in area.
4- Central PA charm. One characteristic was mentioned repeatedly, in a variety of ways. I’ve heard we are generally “nicer” in Central PA and that this is the first time some of new transplants have ever actually met their neighbors without having to involve the police. Even if you decide to wonder away from the area, and return later, you find that you have the same support network in tact just as when you left.
Hopefully a few of these selling points, along with your outstanding professional opportunities, will help you to land some of those hard to find talents in your industry of focus!
Photos by: Dave Robertson, www. beyondsecond.com