This past weekend, I was in Atlanta meeting with a group of integrated communications and media production executives from all across the country called e-CAMP. While these companies share much in common, we also have evolved differently based on our clients, markets and the passions of the leaders.
Some of the companies have expanded into producing original programming for television, DVD and the Internet. Some have even started new divisions to focus on these types of opportunities. JPL has experience with original programming, producing Cars at Carlisle for Carlisle Productions and the Speed Channel, producing educational documentaries for the Pa Veterans Museum and recently completing a program on the Harris Cup, a renowned miniature golf tournament. Other companies in our group who have expanded into original programming include Mills - James in Columbus, OH, Interface Media Group in Washington, DC and AMS Production Group in Dallas, TX.
Beyond original programming, most of the companies have interactive departments to develop interactive DVDs, multimedia programs and web sites. These departments range in size from a few people to the more than 45 employees at JPL. Along with Premiere Studios in Kansas City, JPL has built on its expertise in interactive marketing and creative communications to provide clients with brand strategy, marketing planning and integrated communications campaigns. This direction fuses together strategic, creative, technology and production capabilities to help businesses gain a competitive advantage.
While the world has changed for most of us, there are companies that continue to succeed by primarily providing high-end post production services to advertising agencies. Technisonic in St. Louis, MO thrives producing national television spots and other programs with top-notch talent and the latest video technology. Interface Media Group in Washington, DC succeeds here as well serving many of the nation’s leading political consultants as well as independent producers, government agencies and national associations.
Corporate events are another logical extension of our businesses. Mills – James now has over 150 employees with substantial growth attributed to this division of their company. JPL’s meetings and events business continues to expand as well. Our recent production of Giant Food’s annual meeting at the Giant Center in Hershey included a custom set, 14 videos, and 7 large screen projections.
Twice a year e-CAMP sets up at one of our locations to discuss the challenges and progress of our companies. Each year our companies have grown by pushing away traditional boundaries and focusing on serving our clients in the most effective way. I wonder how we’ll all look when we arrive at our next destination.
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