Get an inside look at JPL’s creative internal employee initiatives in this podcast featuring Executive Chairman, Michael Horgan and Human Resources Director, Melissa Washington.
Where do good creative ideas come from? How do we maintain a fresh creative approach? How do we keep our work from becoming predictable?These are tough questions that creative professionals face every day. Developing good creative is more than just thinking up cool ideas. It’s an organic process that grows out of a specific business need to change a target audience in a particular way (see my post, “Making Change”).
Actors can provide great insight into the creative process. Their work in plays and films forces them to make thousands of creative choices. Every line, every look, every gesture requires a conscious choice.
Listen to this special podcast featuring an interview with Amy Buehler Stranges of Penn State Milton S. Hershey Medical Center, JPL Senior Producer/Director, Dan Miles, and Creative Services Director, Michael Endy to find out how the creative process works between clients and JPL.
